Bakkt, the cryptocurrency trading platform launched by the Intercontinental Exchange, is planning to launch a consumer-focused app in the first half of 2020 to enable retail customers to make transactions with cryptocurrencies.

Consumer Adoption Ambitions

In an ambitious move to enable the widespread adoption of cryptocurrencies, Bakkt Chief Product Officer Mike Blandina said in a blog post: “We’ll be launching a consumer app to make it easy for consumers to discover and unlock the value of digital assets, as well as ways in which they can transact or track them. Merchants gain access to a broader …

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